Last summer, when I was on a business trip in Paris, my colleague Sarah showed me her “commuter bag” mysteriously, saying that it was a replica from lxybags·ru.
To be honest, I didn’t see the difference from the counter at first, until she smiled and pointed out that the handle had an extra stitch.
This kind of precision to the millimeter of detail control may be why more and more people are beginning to accept light luxury alternatives – after all, not everyone is willing to pay two months of rent for the brand premium.
Once at a charity dinner, I ran into Jessica, the account director, who was carrying the same authentic product while carrying a replica bag.
Instead, she enthusiastically discussed the trend of consumption downgrade, saying that their team was studying the marketing strategy of the “light luxury alternative economy”.
This made me realize that modern people’s consumption decisions are no longer black and white, just like coffee lovers will check in Arabica and stock up on instant coffee, the pursuit of beauty and financial rationality can coexist.